AIM
Technology development based on experience

Experience
We don’t design products from behind a desk. We’ve done it, we enjoy it, and we collaborate with ambassadors to create based on real experience. We see everything from the user’s perspective, not the creator’s.

Design
Our mission goes beyond making gear—we design with the rider’s journey in mind. By blending protection, freedom of movement, and effortless style, we create solutions that support every turn, fall, and breakthrough in the world of extreme sports—and seamlessly carry over into everyday life. From mountain trails to city streets, we’re with you every step of the way.

Production
With years of production experience, we’ve built the capability to craft high-quality products. We choose production partners and locations strategically—considering factors like manufacturing hubs in Korea, China, and Vietnam, supply chain logistics, and product-specific needs.


